News Headlines
'Mega' Breakthrough
As the first N.Ireland dairy company to produce milk enriched with Omega 3, Dale Farm continues to lead the way in product innovation, with the launch of Mega Milk.
Representing a substantial investment, the new product is the result of extensive research and development and responds to a growth in demand for functional dairy products along with a requirement for foods that offer added value and greater convenience.
100% natural, low in saturated fat and high in calcium, Mega Milk is the first local product to offer the additional benefits of Omega 3, which has been identified to help protect against coronary heart disease. It also has the potential to improve brain power among children, leading to better concentration, attention and productivity.
Speaking about this ground-breaking product, Brian Beattie, Head of Dale Farm marketing commented, As todays pace of life continues to quicken, consumers increasingly want that quick health fix and Mega Milk is the ideal solution as it offers a convenient and nutritious route to get even more out of milk.
Dale Farm has established a reputation within the dairy sector for being at the forefront of innovation and new product development. Mega Milk follows in the footsteps of two extremely successful products – The One milk and Dromona Probiotic Cheese. Both were firsts within the N.Ireland consumer market, with the Probiotic Cheese a first throughout the UK and Ireland. We are extremely proud of these achievements, and as such, we are very excited about how Mega Milk will be received by consumers.
Mega Milk not only contains added vitamins and nutrients but all the natural goodness and taste of fresh milk. Mega Milk is sold in one-litre cartons and is now available from all leading supermarkets. A major TV advertising campaign and supermarket sampling across N.Ireland will support the product launch.
