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Northern Ireland gets intune
Rush-hour commuters and shoppers across Northern Ireland recently had the opportunity to sample the new Strawberry flavour of intune, Dale Farm’s probiotic yogurt drink, which is now available in stores.
“Most people don’t want to think too much about breakfast, and intune is a fantastic way to kick start your body’s system early in the morning,” explained Dale Farm Marketing Manager, Joyce Patterson.
“Our sampling teams were out in force across Belfast during the week, bringing a welcome boost to bleary eyed commuters at main rail, bus stations and grid lock traffic light locations across the City. People were delighted with the free samples they were given while stuck in traffic jams on their way to work!”
The team then relocated to regional towns in the afternoon including Lisburn, Ballymena and Londonderry, again to give out Strawberry samples but also to invite shoppers to participate in a ‘stress test’. This was a novel, fun way to inform shoppers if their stress levels were too high and for the team to advise that a busy lifestyle can often disrupt the balance of good bacteria in your body and weaken your body’s natural defenses.
intune contains probiotic L.acidophilus LA-5 which can help preserve a positive balance of good bacteria naturally found in the digestive system. “We’re encouraging people to adopt intune as part of their daily routine – it really is intune with your body!” concluded Joyce.
